What is TNH?
TNH is a student-run advertising agency based out of the S.I. Newhouse School of Communications and accepts members from all majors. The hiring process is selective and includes a written application, and encourages the submission of a portfolio. Each semester, TNH divides students into strategic and creative teams and works with around 8 real clients each semester. Clients have ranged from local restaurants in Syracuse to dog treat startups based in Florida. There is a general body and a Pitch group, but both create real work at different levels of intensity and involvement. I have had experience working on the strategic and creative teams, but prefer the creative side of the agency.
Noble Cellar Final Pitch
This slideshow is an accumulation of my second-semester work in TNH. I started on the strategy team, but eventually pivoted to the creative team since I was more interested in that work. This pitch won best strategy, but overall, it was extremely insightful in providing me with the knowledge of how a full campaign works, from strategy to the final creative deliverables of the creative team. Some sample slides are shown below, and the full presentation is available via the button underneath.
Some of the creative deliverables I made:
Locked On Syracuse Pitch - Greenhouse Program
The Greenhouse program is for all of TNH's new members' first semesters, and it walks them through a real campaign for a mock client. Our team worked on a pitch for Locked On Syracuse, a sports podcast. We had to do a SWOT analysis, create target personas, find insights, generate creative concepts, mock up merchandise, and more. Some sample slides are shown below, and the full presentation is available via the button underneath.
