Brand: Ford Co-Pilot360
Insight: Obstacles in the road are like criminals when they damage cars.
Big idea: Ford Co-Pilot360 "arrests" pesky obstacles in the road by preventing accidents before they happen with its suite of safety features.
Execution: 3 OOH ads + 1 emerging tech idea
OOH Ads
Emerging Tech Idea
Ford Co-Pilot360 Obstacle Crime Tracker (with Waze)
"Arrest" obstacles on the road in real life. Through this collaboration with Waze, users can take pictures of obstacles in the road and report them to other users. To keep it on brand, AR scans the actual obstacle and puts it against the same mugshot background featured throughout the campaign. When a user approaches a hazard reported by the "Ford Co-Pilot360 Crime Tracker", an alert pops up warning them to be safe.
*Only take pictures if you are the passenger or if the vehicle is parked.*