Brand: Woozoo Fan
Insight: Most people wouldn't expect such a small fan to be able to blow air across 82 feet.
Big idea: Visually demonstrate what 82 feet looks like in the form of long hallways to show how powerful Woozoo Fans are.
Execution: 3 print ads + 1 digital activation
Print Ads:
Digital Activation
82 Feet Visualized
Using an AR scanner linked to Woozoo's owned channels, such as their websites and social media, users can visualize how powerful Woozoo fans are in whatever environment they're in. They will simply scan their surroundings, place a fan using augmented reality, and then back up until the device registers that they are 82 feet away from their starting point. 82 feet of refreshment, visualized.